Peppa Pig
Where Adventure Meets Imagination
A first-of-its-kind “child-first” indoor soft play experience built around the beloved Peppa Pig. This immersive world taps into the hearts of families already invested in the fun and adventure Peppa represents.
Goals & Objectives:
Partnering with Hasbro to launch this interactive soft play space for pre-schoolers, our first challenge was to design the brand, starting with an identity that stayed true to Peppa Pig’s personality while clearly communicating the offering as being a 3D, real-world adventure.
From pre-launch style guides, teaser advertising and location based signage to ongoing support, we worked closely with Hasbro (and now Merlin) to ensure every detail aligns with the magic of Peppa Pig while delivering a new level of engagement for young fans.
Process:
Working with the marketing team, we developed a logo that seamlessly bridged Peppa’s 2D and 3D worlds. We created a comprehensive brand guide and designed signage, ads, and promo materials to ensure the experience was instantly recognisable and relatable to both kids and parents, capturing Peppa’s magic in every detail.
Capturing Peppa Pig’s magic in every detail
Delivery & Results:
Through art-directed photoshoots and custom designed visuals, we brought Peppa’s world to life. Our creative input included illustrating the attraction maps, engaging social media posts, promotional leaflets, billboards and hoardings and an Activity Pack: Daddy Pig’s Lost and Found.
Since its launch in Shanghai, the concept has gone global, with currently three sites in the U.S, one in the Netherlands, and more on the way.
