Michael Wharley

Goals & Objectives:

Wharley was seeking a new brand and digital platform that reflected his artistic talent and growing reputation. His identity needed to reflect the sophistication of his photographs, while conveying his approachable personality. His digital platform served to showcase his work giveing visitors a deeper insight into who he is—blending professionalism with personal warmth.

Process:

To truly capture Michael’s ethos, passion and character, we immersed ourselves in his world. From research through to production, we developed identities that resonated with his audience. By involving Michael in every decision, we built a brand that authentically reflected his values and connected with his audience on a personal level.

A clean, elegant and compelling word mark that became the backbone to his brand

Delivery & Results:

We crafted a clean, elegant and compelling word mark that became the backbone to his brand paired with a bold colour palatte that speaks with confidence. A sleek, minimalist website highlighting his photography through the graceful use of white space. Four years on, his brand remains fresh and vibrant, with Michael continuing to make waves in the entertainment industry.