Juventus
Igniting Tradition with Bold New Style
With a rich history, passionate fans, and traditions passed down through generations, Juventus is a force in football. Creatively partnered to refresh their Licensee Style Guide and develop a full suite of dynamic assets.
Goals & Objectives:
Our mission was clear: Equip licensees with the tools to create world-class merchandise. By immersing ourselves in Juventus’ culture, we captured the passion of their fans and translated it into powerful creative assets. These assets ensure licensees can authentically reflect the brand’s values in every product.
Process:
We distilled the brand’s core rules and brought Juventus’ forward-thinking ethos to life through fresh visual interpretations. Collaborating closely with the club, we crafted a suite of creative assets rooted in Juventus’ heritage and iconic black-and-white identity. Together, we built a brand guide that champions both the legacy and future of Juventus.
Building a brand guide that champions both the legacy and future of Juventus Football Club
Delivery & Results:
In mid-2021, the Licensee Style Guide launched with a fresh and energetic look and feel. One stand-out design was so well-received, Juventus chose it for their official label. Today, that very design is available for purchase on their website, proudly representing the club’s iconic style.
