Hitchin Creative.
A Collective of Visionary Creatives
Hitchin Creative is a diverse and inclusive group of creative professionals living and working in and around Hitchin.
Goals & Objectives:
Launched in 2021, Hitchin Creative quickly grew its network, bringing local talent together through a shared online platform. But what they needed was a bold and approachable brand identity that visually embodied their creative spirit. The goal was to create a recognisable mark that would resonate throughout the town and unite its members.
Process:
Designing a wordmark for such a dynamic collective came with its challenges. Our aim was to create something that represented the diverse collective of members. Guided by creative directors, we offered multiple concepts, each tackling the brief from different angles. Once we settled on a visual direction, we delved into exploring colours, tones, and contrasts that would bring the identity to life.
Growing their network within Hitchin as they support future creative projects and foster community pride.
Delivery & Results:
The result? A vibrant brand identity that’s friendly, welcoming, and truly representative of the collectives creativity. Playful font and unique letter placement give the logo a crafted, welcoming vibe, while the enclosing shape symbolises the group’s collaborative nature. This identity has become quickly become a fixture in Hitchin and will grow as they support future creative projects and foster community pride.
