Inspiring Young Readers, One Book at a Time
A national charity focused on getting kids reading from their earliest days, supporting those from low-income and vulnerable families. They offer reading packs filled with books and activities. They also produce annual catalogues for schools to spark a love of reading in school as well as at home.
BookTrust
Goals & Objectives:
With a diverse audience of kids and adults, their tone, language, and use of colour are crucial to keeping content inclusive. Illustrations play a curtail role, along with a playful colour palette and fun illustrations being key to engaging young readers. Their goal: to reach as many families as possible and inspire creative reading experiences beyond books.
Process:
In updating their BookStart packs, we participated in both consumer and internal research workshops and applied feedback to refine and enhance the designs and content of each pack. Every step was a collaboration with the BookTrust team, ensuring each change, took the project closer to succeeding in its goals.
BookTrust continue to support families across the UK, and we’re proud to create content that connects with their audience.
Delivery & Results:
Over the years, we’ve delivered key projects for BookTrust, including rolling out the updated BookStart packs filled with resources and books, and producing the annual Great Book Guide with 100+ school book recommendations.
