Aitch Creative

The creative design agency you can trust. 

Amplifying brands, solving creative challenges, and delivering meaningful impact for businesses and their customers.

Goals & Objectives:

Aitch Creative has a rich history in the entertainment industry, from designing iconic horror movie posters to embarking on the Peppa Pig journey designing DVD covers.

As our client base and creative vision evolved, our identity lagged behind. It no longer reflected our forward-thinking approach, lacked the human touch that’s central to our ethos, and didn’t fully capture the fun and energy we now bring as we re-focus to specialise in children’s entertainment.

Process:

As a team, we reflected on our message; how we want to communicate with our clients, define our tone of voice and be perceived by the public. With a focus on the children’s entertainment sector, we knew our brand needed to reflect a sense of joy and playfulness.

Our choice of tone and colour palette was driven by the desire to be represented as approachable, knowledgeable, and, above all, human!

Delivery & Results:

I crafted a word-mark that perfectly balances playful energy with polished sophistication. Our vision came to life through a vibrant mix of typography, colour, and tone, creating a brand that’s bold, confident and fully aligned with our ethos and ambitions.

Since our launch in 2020, the feedback has been great! Clients buy-in to the vibrancy and joy that the brand now radiates!

aitch brand sheet

Primary Logo

A primary logo is the main visual symbol of a brand, ensuring recognition, consistency, and differentiation.

Secondary Logo

A secondary logo complements the primary, offering flexibility for various layouts and applications.

Strapline

A strapline is a short, memorable phrase that conveys a brand’s message or values effectively.

Typography

‘No Virus’ 
Use for headlines and stand out copy. 

‘Montserrat’ 
Regular and Bold weights, used for sub headings and all body copy 

‘Poppins’ 
Complimentary to Montserrat when
Montserrat is not available. 

Colour Palette


Use this brand colour palette to ensure consistency, enhance brand recognition, and evoke the right emotion.

Brand Assets